Casio – Global Electronics and Innovative Technology Manufacturer

Casio is one of the world’s leading manufacturers of consumer electronics and digital technology products. The company is widely recognized for innovation, reliability, and functional design based on its philosophy of “Creativity and Contribution”. In Latvia, Casio products are available through Lynxgear.lv.

The brand’s product range includes a wide spectrum of electronic devices such as watches, calculators, musical instruments, and professional electronic equipment.

Heritage and Development

Casio was founded in 1957 in Japan and quickly grew into a global leader in electronics manufacturing. The company built its reputation through continuous innovation, expanding from calculators into watches, instruments, and a broad range of consumer electronics.

To support international growth, Casio established Casio Computer Co. GmbH in Germany in 1972 (Hamburg). Later operations were moved to Norderstedt, where in 2002 Casio Europe GmbH became the official European headquarters.

Operations and European Structure

Casio Europe GmbH is responsible for marketing, sales, and distribution across Europe, while also coordinating key markets such as Germany and Austria. The company operates through a strong distribution network covering the United Kingdom, France, Italy, Belgium, the Netherlands, Norway, Spain, Russia, and other European countries.

In 2009, the European headquarters were relocated to NORDPORT in Norderstedt to improve logistics, mobility, and international operational efficiency.

Product Range

• Digital and analog watches
• Calculators and electronic devices
• Musical instruments and professional electronics

Key Strengths

Casio is known for innovation, durability, and functional design. The brand combines advanced technology with practical usability and long-term reliability across all product categories.

Use Cases

• Everyday users and professionals
• Students, musicians, and technical specialists

Sustainability / Innovation

Casio focuses on sustainable innovation, improving energy efficiency, product durability, and functional design to extend product lifecycle and usability.

Position in the Market

Casio operates in the mid to upper mass-market segment and is one of the most recognized global electronics brands.

Manufacturer Information

Brand: Casio
Company: Casio Computer Co., Ltd. / Casio Europe GmbH
Address: NORDPORT, Norderstedt, Germany